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Building a Routine That Actually Works

13th Feb 2025

The order your products go on matters more than the number of steps.

A good routine isn't about owning ten products. It's about using a few of the right ones in the right order, every day.

Morning: protect

  • Cleanse gently, or simply rinse if your skin is dry
  • Antioxidant serum such as vitamin C
  • Moisturiser
  • SPF 30 or higher — every single day

Evening: repair

  • Double cleanse to remove SPF and makeup
  • Treatment step: retinal, exfoliating acid or niacinamide
  • A richer moisturiser or facial oil

Introduce one new active at a time and give it four to six weeks before you judge the results. If your skin feels tight or stings, step back to the basics for a few days.

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